2026 AI Visibility Tools Compared: ScoreGeo vs Qwairy vs Peec vs Profound

Four tools dominate the AI visibility niche in 2026: Profound (Fortune 500 US), Peec AI (mid-market EU), Qwairy (French generalist), and ScoreGeo (French vertical). Each one has carved out a different slice of the market with different strengths, weaknesses and price points. This comparison is written by the team behind ScoreGeo — bias acknowledged up front — and is calibrated to help you pick the right tool for your actual situation, not to push you toward us. We use public funding announcements, vendor pages and our own benchmark queries to cross-check claims.

Methodology of this comparison

We evaluate the four tools on ten objective criteria: entry pricing, full LLM coverage (ChatGPT, Claude, Perplexity, Gemini, Mistral Le Chat, AI Overviews), hallucination detection, correction workflow, native French-language support, GDPR posture, public API, target market positioning, funding and team transparency, and historical tracking. Pricing data comes from each vendor's public pricing page as of June 2026. Funding figures are sourced from TechCrunch, Sifted, Maddyness and official press releases. We do not run a head-to-head benchmark of citation accuracy — that would require an audited dataset none of the four vendors publish — but we flag every claim we could not independently verify with a 'not published' tag.

We deliberately exclude tools that focus on broader SEO suites (Ahrefs AI Tracker, Semrush AI Toolkit) and tools that focus exclusively on bot tracking without surfaces audit (TollBit, Vercel BotID). For a broader landscape, see [our comparison of ScoreGeo and Ahrefs AI Tracker](/blog/scoregeo-vs-ahrefs-ai-tracker). We also exclude Otterly.ai, Am I Cited and other smaller trackers whose published documentation was too thin to compare fairly.

Honesty disclaimer: we publish ScoreGeo. We have no commercial relationship — positive or negative — with Profound, Peec AI or Qwairy. The claims about competitors are sourced; the claims about ScoreGeo are what we build. Where we feel ScoreGeo is the weaker option we say so explicitly (sections on Fortune 500 use cases and continuous monitoring).

Side-by-side comparison

We chose ten criteria that map to the most frequent buying questions we hear from prospects: how much, which LLMs, does it detect hallucinations, does it fix them, does it speak French, is it GDPR-compliant, is there an API, who is it built for, who funds it, and does it track over time.

Criterion 1 — Entry price per month. Profound: $499/month (Starter), confirmed on profound.com pricing page. Peec AI: €75/month (Lite), per peec.ai/pricing. Qwairy: €65/month (Discovery), per qwairy.com pricing. ScoreGeo: €0 (free audit) or €290 one-shot human audit, then €530/month optional support.

Criterion 2 — High-end price per month. Profound: $5,000+/month (Enterprise, custom). Peec AI: €424/month (Pro). Qwairy: €990/month (Scale). ScoreGeo: €1,250 one-shot Full Setup over 6 weeks, no recurring lock-in.

Criterion 3 — LLMs covered by tracking. Profound: ChatGPT, Perplexity, Claude, Gemini, Copilot, Google AI Overviews (six engines). Peec AI: ChatGPT, Perplexity, Claude, Gemini, AI Overviews (five). Qwairy: ChatGPT, Claude, Perplexity, Mistral, Gemini (five). ScoreGeo: scoring done on a single GET request matching what the seven major AI crawlers actually see; queries can be sampled across ChatGPT, Claude, Perplexity, Gemini and AI Overviews.

Criterion 4 — Mistral Le Chat first-class. Profound: not advertised. Peec AI: not advertised. Qwairy: yes, Mistral is listed in their LLM panel. ScoreGeo: yes, Mistral Le Chat is included in the citation sampler.

Criterion 5 — Hallucination detection. Profound: not published. Peec AI: not published. Qwairy: not published. ScoreGeo: yes, the audit flags pages where Claude attributes statements not present in the raw HTML and surfaces them as a separate severity tier.

Criterion 6 — Correction workflow. Profound: dashboard alerts only, no patch generation. Peec AI: actionable recommendations, no automated correction. Qwairy: action plan generation, no automated correction. ScoreGeo: paid Full Setup includes the consultant directly editing the site (human-in-the-loop), no automated patch.

Criterion 7 — Native French language. Profound: English-first interface and reports. Peec AI: English-first, French content treated as one locale among many. Qwairy: French-native interface, reports and customer success team. ScoreGeo: French-native interface, content corpus and consulting (English available for international clients).

Criterion 8 — GDPR posture and EU hosting. Profound: US-headquartered, Standard Contractual Clauses for EU customers. Peec AI: EU-headquartered (Berlin), GDPR-compliant by design. Qwairy: France-headquartered, hosted in France. ScoreGeo: France-headquartered, EU hosting (Vercel EU regions), no third-party tracking.

Criterion 9 — Public API. Profound: yes, REST API on Enterprise plan. Peec AI: yes, API on Pro plan. Qwairy: yes, API on Scale plan. ScoreGeo: not published yet (planned for Q4 2026).

Criterion 10 — Target market positioning. Profound: Fortune 500, enterprise marketing teams in the US. Peec AI: EU mid-market SaaS and DTC brands. Qwairy: French-speaking marketing teams across all industries. ScoreGeo: French-speaking professionals in regulated verticals (legal, healthcare, accounting, fintech, real estate).

Funding and team — Profound: $155M raised across seed, Series A and a $100M Series B led by Kleiner Perkins in May 2026, per [TechCrunch's coverage](https://techcrunch.com/2025/06/26/profound-raises-20m-to-help-brands-stay-top-of-mind-with-ai/) and follow-up reporting. 700+ Fortune 500 clients claimed. Peec AI: $29M raised including a $22M Series A led by Endeavor Catalyst and Singular in 2026, $10M ARR claimed in vendor materials. Qwairy: French independent company, funding not publicly disclosed, 2000+ brands claimed including TotalEnergies, BlaBlaCar and MAIF per [their public references](https://qwairy.com). ScoreGeo: bootstrapped, founded 2026, transparent solo-builder operation documented on the about page.

Profound: the US Fortune 500 leader

Profound is the heavyweight of the niche. Headquartered in New York, founded in late 2023 by James Cadwallader and Dylan Babbs, they raised a $20M Series A from Kleiner Perkins and Khosla Ventures in June 2025, then a $100M Series B led by Kleiner Perkins in May 2026 — bringing total funding to roughly $155M per [TechCrunch's reporting on the Series B](https://techcrunch.com/2026/05/12/profound-raises-100m-to-help-brands-be-cited-by-ai/). They claim 700+ Fortune 500 customers including Chime, Indeed and Visa.

Strengths. Six LLMs covered (broadest in the market). Enterprise-grade dashboards with multi-brand reporting, conversation-style analytics and 'agent analytics' (showing which Operator-style agents fetch which pages). Strong technical credibility — Cadwallader publishes openly on the LLM crawler landscape. Best-in-class for global brands tracking dozens of countries simultaneously.

Weaknesses. Pricing starts at $499/month Starter and climbs past $5,000/month Enterprise — out of reach for SMB and freelancers. The interface is English-first; French-language content is supported but not first-class. No published hallucination detection module — the dashboard tells you whether ChatGPT cites you, not whether ChatGPT cites you correctly. No correction system: you get a dashboard, not a patched site. EU hosting is via Standard Contractual Clauses, which works but is not the same as native EU hosting for prospects with strict data-residency requirements.

Who should pick Profound. Fortune 500 marketing teams, multi-brand portfolios, US-headquartered enterprises with global query coverage needs, agencies serving enterprise clients. If your budget is $30k+/year for AI visibility alone and you need polished executive reporting, Profound is the safest pick.

Peec AI: the Berlin mid-market challenger

Peec AI is the European answer to Profound. Berlin-headquartered, founded by Roy Hagenrayer in 2024, they raised a $7M seed from Cherry Ventures in mid-2025 and a $22M Series A from Endeavor Catalyst and Singular in 2026, bringing total funding to around $29M per [Sifted's reporting](https://sifted.eu/articles/peec-ai-series-a). Vendor materials claim $10M ARR and over 300 net-new customers per month at peak in early 2026, with a customer roster including Wayfair, Pleo and other EU mid-market brands.

Strengths. EU-native: GDPR-compliant by design, EU hosting, EU contracting. UX-forward — the dashboard is praised in side-by-side reviews for clarity and onboarding speed. Pricing starts at €75/month Lite, making it the most accessible of the three SaaS-recurring competitors. Strong on share-of-voice graphs and competitor comparison views.

Weaknesses. English-first content and dashboard, French treated as a locale rather than a market. No first-class Mistral Le Chat coverage in the LLM panel — a real gap for French enterprises with sovereignty requirements. No published hallucination detection. No correction system: like Profound, the tool surfaces problems but doesn't fix the site. Brand mentions module is newer and less mature than the share-of-voice module.

Who should pick Peec AI. EU mid-market SaaS, DTC e-commerce brands in Germany/Netherlands/UK, agencies serving European clients who want a polished dashboard without enterprise lock-in. If you're a 50-500 employee EU company with a marketing-led GEO program, Peec AI gives you 80% of Profound's value at 15% of the price.

Qwairy: the established French generalist

Qwairy is the established French generalist. Paris-headquartered, founded by Nathan Boublil and Roy Sebag, the team has been operating in the AI visibility space since 2024 and publicly claims 2,000+ brands tracked including TotalEnergies, BlaBlaCar, MAIF, Doctolib, Cdiscount and Sézane — verifiable through [their customer references page](https://qwairy.com). Funding has not been publicly disclosed as of June 2026.

Strengths. By far the most mature French-language tool in the market — French-native interface, French customer success team, French content corpus, French case studies. Mistral Le Chat is first-class in their LLM panel, which matters for sovereignty-sensitive prospects. Pricing is accessible (€65/month Discovery, €990/month Scale) and competitive with Peec AI. Generalist positioning means they have playbooks for almost every industry — luxury, mobility, finance, retail, public sector. The 2,000-brand portfolio is the strongest social-proof asset in the French market.

Weaknesses. No published hallucination detection. No correction system — the tool generates action plans but doesn't edit your site. Generalist positioning means the playbooks are broad rather than deep on regulated verticals (you'll find generic 'how to optimize for ChatGPT' but not detailed 'compliance-safe GEO for ARS-regulated healthcare practitioners'). API access is gated on the Scale tier (€990/month). Reports skew toward marketing dashboards rather than technical audit artifacts — useful for CMOs, less useful for engineering teams owning the codebase.

Who should pick Qwairy. French marketing teams running multi-brand or multi-industry programs, French agencies serving CAC 40 and ETI clients, communication directors who want a beautiful dashboard with case studies in their language and industry, mid-to-large French companies that want a vendor with a 2-year track record. If you're a marketing director at a French enterprise and your CFO won't sign anything not in French, Qwairy is the default.

ScoreGeo: the French vertical challenger

ScoreGeo is the youngest of the four. Paris-headquartered, founded in 2026, bootstrapped, with a deliberate vertical focus on French regulated professions (lawyers, doctors, accountants, fintechs, real estate agents). The free audit tool returns a 100-point geo score across 13 weighted criteria in about 6 seconds, with public [methodology documentation](/methodology). Paid offerings start at €290 for a one-shot human GEO audit and top out at €1,250 for a six-week Full Setup including direct site edits.

Strengths. Free entry point: the audit costs €0 and requires no signup. Public methodology: every one of the 13 criteria, its weight and the empirical study it's calibrated against is documented at scoregeo.ai/methodology. Hallucination detection: the audit flags cases where Claude attributes statements that are not in the raw HTML, surfaced as a separate severity tier. Correction system: the Full Setup includes the consultant directly editing the site (human-in-the-loop) rather than just generating a report. Vertical playbooks for regulated French professions — explicit treatment of ARS for doctors, RNB for accountants, ACPR for fintechs, BoB obligations for lawyers. Mistral Le Chat is first-class. EU hosting, no third-party tracking, GDPR-by-design.

Weaknesses. No continuous tracking — the audit is one-shot, not a weekly share-of-voice graph. For ongoing monitoring you'd pair it with Peec AI or Ahrefs AI Tracker. No public API yet (planned Q4 2026). Smallest customer portfolio of the four (we are not going to pretend otherwise — we're 2026 vintage versus Qwairy's 2,000 brands). Solo-builder operation: no enterprise procurement workflow, no SLA, no dedicated CSM. English content exists but the corpus and consulting bias toward French-speaking customers in regulated verticals.

Why we built it. Existing tools serve marketing teams well but treat compliance-sensitive verticals as a generic case. A lawyer asking ChatGPT 'best divorce attorney in Lyon' triggers different signal weighting than a CMO tracking share-of-voice on a consumer brand — the editorial proof requirements, the E-E-A-T expectations and the regulatory disclosure rules are different. We built ScoreGeo to surface those vertical-specific signals and to offer a correction workflow that respects the compliance constraints. We acknowledge this makes ScoreGeo the wrong tool for Fortune 500 multi-brand programs.

Which tool should you pick by profile

Profile 1 — Fortune 500, multi-brand global program, $30k+/year budget. Pick Profound. Six LLMs, mature enterprise dashboards, executive reporting, US-style account management. Don't optimize for price here, optimize for breadth and polish.

Profile 2 — EU mid-market SaaS or DTC, 50-500 employees, €5-15k/year budget. Pick Peec AI. EU-native, GDPR-by-design, polished UX, accessible pricing. Strong fit if your marketing team is comfortable in English and your priority is share-of-voice tracking over deep technical audit.

Profile 3 — French marketing team, multi-industry, CMO/CommsDir buyer, €10-50k/year budget. Pick Qwairy. French-native everything, 2,000-brand portfolio for social proof, Mistral first-class, mature playbooks across industries. Default choice for marketing-led French programs.

Profile 4 — French regulated profession (lawyer, doctor, accountant, fintech, real estate, healthcare), solo practitioner to mid-size firm, compliance-sensitive content. Pick ScoreGeo. Free audit, vertical playbooks for your specific regulatory frame, hallucination detection, human-in-the-loop correction. Pair with Peec AI for continuous tracking once your audit is implemented.

Profile 5 — Bootstrapped startup or freelancer, €0-2k/year budget. Start with ScoreGeo free audit and DIY corrections. Add a paid tool only once you've validated AI visibility moves revenue for your specific funnel. The free audit answers 'am I citable at all?' which is the right first question before subscribing to anything.

Profile 6 — Agency serving multiple client profiles. Likely a stack rather than a single pick. Many of our agency partners run ScoreGeo for technical audits and one-shot deliverables, Peec AI or Qwairy for continuous monitoring, and Profound only for enterprise clients with global query needs. Stack rather than choose.

The honest meta-takeaway: there is no single best tool. Each of the four optimizes for a different buyer with different constraints. The wrong question is 'which tool wins on a feature matrix' — every vendor wins on the matrix it designed. The right question is 'which buyer am I' and 'what does my procurement, my language and my industry require'. Answer those and the pick is usually obvious.

Frequently asked questions